2 / Present

Based in the now we dive straight into the creative process unencumbered by pre-existing form, allowing us to explore the new. From this free state we are able to brainstorm with pure imagination & intuition. This foundation of innovation allows ideas to grow organically with authenticity & strong sense of prescience.

1 / Past

There are countless amounts of previous forms that shape our existence. By moving deep research & contemporary comparison to the second step of the process we eliminate any intentional or unintentional recreation of the past. This sets the stage for a truly unique end result that encapsulates the concept & tells it’s own story.

3 / Future

Comparing the initially intuitive concepts with the research of the past we have a clear idea of the future design. In order to create something timeless it must be authentic to the brand & not influenced by contemporary trends. This is how we can achieve a final design that has a distinguished aesthetic & the ability to withstand time.